Cases on Worldwide E-Commerce: Theory in Action: Theory in Action
Raisinghani, Mahesh S.
Idea Group Inc (IGI), Jul 1, 2001 - Business & Economics - 276 pages
The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication are valuable to practitioners and academicians in the e-commerce/information systems field as learning and teaching resources. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.
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A Case Study at Texas Instruments
Experiences of Nu Skin International
Framework and Best Practice Examples
Chapter V Growth and Consolidation in the SpanishSpeaking ECommerce Market
Reaching New Customers Worldwide
How Organizational ECommerce Strategies Evolved
Chapter VIII Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
Taming the Celtic Tiger