Cases on Worldwide E-Commerce: Theory in Action: Theory in Action

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Raisinghani, Mahesh S.
Idea Group Inc (IGI), Jul 1, 2001 - Business & Economics - 276 pages

The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication are valuable to practitioners and academicians in the e-commerce/information systems field as learning and teaching resources. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.

 

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Contents

A Case Study at Texas Instruments
32
Experiences of Nu Skin International
48
Framework and Best Practice Examples
70
Chapter V Growth and Consolidation in the SpanishSpeaking ECommerce Market
95
Reaching New Customers Worldwide
113
How Organizational ECommerce Strategies Evolved
135
Chapter VIII Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
151
Taming the Celtic Tiger
171
Chapter X ENI Company
186
Leveraging the Web in a KnowledgeBased Service Industry
201
Chapter XII ETrade Securities Inc Pioneer Online Trader Struggles to Stay on Top
221
About the Authors
249
Index
258
F
259
P
260
Copyright

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About the author (2001)

Mahesh S. Raisinghani is an associate professor in the Executive MBA program at the TWU School of Management. He is a Certified E-Commerce Consultant (CEC) and a Project Management Professional (PMP). Dr. Raisinghani was the recipient of TWU School of Management's 2005 Best Professor Award for the Most Innovative Teaching Methods; 2002 research award; 2001 King/Haggar Award for excellence in teaching, research, and service; and a 1999 UD-GSM Presidential Award. His previous publications have appeared in IEEE Transactions on Engineering Management, Information and Management, Journal of Global IT Management, Journal of E-Commerce Research, Information Strategy: An Executive's Journal, International Journal of E-Business Research, Journal of IT Cases and Applications, Information Resources and Management Journal, Journal of IT Theory and Applications, Enterprise Systems Journal, Journal of Computer Information Systems, and the Information Systems Management among others. Dr. Raisinghani is included in the millennium edition of Who's Who in the World, Who's Who Among America's Teachers, and Who's Who in Information Technology. [Editor]

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