Catalog Design: The Art of Creating Desire

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Rockport Publishers, 2001 - Design - 160 pages
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This gorgeous volume examines the lucrative, competive, and challenging world of catalog design. Profiling some of today's most beautiful (and controversial) catalogs--including Neiman Marcus, Habitat, Martha by Mail, Banana Republic, Abercombie & Fitch and more--Catalog Design examines how the best catalogs forge emotional connections that make us not just comfortable but eager to buy. Filled with full-color photos and intriguing historical and descriptive text, it demonstrates the how, why, and what-if of great catalog design.

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About the author (2001)

Edwards writes about advertising and design. She teaches creative writing at The Portfolio Center and serves as co-counsel of its writing department.

Robert Valentine has provided strategic brand positioning for clients ranging from the Metropolitan Museum of Modern Art, in New York City, to the White House to Target. His work is part of the permanent collections at the Cooper Hewitt Museum, the Victoria & Albert Museum, and the Smithsonian Institution. The Valentine Group is headquartered in New York City.

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