Catalog Design: The Art of Creating Desire
This gorgeous volume examines the lucrative, competive, and challenging world of catalog design. Profiling some of today's most beautiful (and controversial) catalogs--including Neiman Marcus, Habitat, Martha by Mail, Banana Republic, Abercombie & Fitch and more--Catalog Design examines how the best catalogs forge emotional connections that make us not just comfortable but eager to buy. Filled with full-color photos and intriguing historical and descriptive text, it demonstrates the how, why, and what-if of great catalog design.
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