Catalog of strategies

Front Cover
Gingko Press, 2001 - Architecture - 320 pages
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The Catalogue of Strategies is a spectacular new book that is as radical in its presentation as the work it documents, a decade of graphic design by Mieke Gerritzen and fellow designers at NL Design in the Netherlands. It is daring, provocative, and spirited, the cutting edge of Europe's design industry.

Catalogue of Strategies however is more than just a lineup of cool stuff -- it's a dramatic overview of campaigns that arose out of a distinct frame of mind Catalogue of Strategies shows how NL Design operates in various local contexts in the fields of design and new media. Straightforward and highly experimental, NL Design issues a strong statement each time it launches a campaign.

Catalogue of Strategies presents a sampling of these designs, including bold slogans, original ideas, colorful imagery, TV graphics, and great-looking websites, CDs, magazines and books.

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About the author (2001)

Mieke Gerritzen is founder of NL.Design, an Amsterdam-based design company that produces designs for all media. Mieke has taught multimedia design at the Sandberg Institute and the Rietveld Academy. She designed books, catalogues and posters and has been appointed new director of the Graphic Design Museum in Breda as of January 1, 2009.

Geert Lovink is an independent media theorist and net critic. He is the founder of nettime mailing lists, a member of Adilkno, and a cofounder of the online community server Digital City.

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