Catch!: A Fishmonger's Guide to Greatness

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Berrett-Koehler Publishers, Jan 1, 2005 - Business & Economics - 200 pages
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Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment --- there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.

In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.

Catch! shows that to be "ordinary" is to be a victim of circumstances, responding to whatever comes one's way. To be "great" is to realize that anyone can live an extraordinary life. At Pike Place Fish, everyone is responsible for transforming themselves from ordinary to great by creating their own reality. The authors explore the issues of goals --- financial, personal and humanitarian --- and intention, showing how the crew itself creates these goals and works towards them in collaboration.

Most importantly, Catch! examines the power of possibility and shows how you can achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.
 

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Contents

1 A Day in the Life of World Famous Pike Place Fish
3
2 Ordinary to Great
15
3 Intention and Commitment
35
4 Opportunities and Transformation
57
5 Shaping Your Reality
75
6 Problems Are a Good Thing
99
7 Live What Inspires You
123
Index
139
About the Authors
149
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Page 147 - ... that help us to integrate our values with our work and work lives, and to create more humane and effective organizations. We have chosen to focus on the areas of work, business, and organizations, because these are central elements in many people's lives today. Furthermore, the work world is going through tumultuous changes, from the decline of job security to the rise of new structures for organizing people and work. We believe that change is needed at all levels—individual, organizational,...

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