Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series)
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
achieve activities advertising alignment alliance American Cancer Society American Express American Heart Association awareness Bank-to-Bank benefits Book breast cancer build campaign Canada Canadian Cancer Society cause partner cause program cause relationships cause-marketing arrangement cause-marketing collaborations cause-marketing initiatives cause-marketing program cause-marketing relationships cause-related marketing challenges charity CIBC cobranded commitment company’s Cone Inc connection consumers contribution Corporate Citizenship corporate partners corporate social responsibility customers daffodil developed donation employees engage event execution focus focused Food Bank fundraising Go Red goals Ibid IKEA impact implementation important Interview involved issue KaBOOM Kathy Rogers Komen launched licensing logo looking marketing programs million mission needs nonprofit cause nonprofit organizations ofthe organization’s Parks Canada philanthropic potential product sales profit promotion Red for Women retailers revenue sector social marketing staff stakeholders strategic success Thrifty Foods UNICEF Vice President volunteers