Cellular Marketing

Front Cover
John Wiley & Sons, Mar 16, 1998 - Technology & Engineering - 184 pages
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Contents

MARKET AND PRODUCT DEFINITION
9
THE MARKETING ORGANIZATION
25
THE STRATEGIC PLAN AND
35
CONTENTS
49
SALES CHANNELS
67
ADVERTISING AND PROMOTION
103
CONTENTS
112
COMPETITIVE BEHAVIOR AND ANALYSIS
127
THE SALES PROCESS
141
CELLULAR SALES PRODUCTIVITY
149
THE LIMITS TO GROWTH
159
CONTENTS IX
165
Index
179
Copyright

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