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Recent Trends in the Industry
J Structure of the Industry
The Regular Coffee Industry J
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_ I _ _ V _ 1964 MARKET SHARE A G P Active Average Six Western Beech-Nut Bureau of Economics Butternut Foods C.ntainers cents cents-off deals cents-off promotions chain stores Chase 6 Sanborn Chock Full cIcIa Cincinnati Denver Indianapolis Cities Six Eastern Coca Cola coffee companies coffee in 1965 COFFEE IN TWELVE coffee manufacturers coffee producers companies sold Denver Indianapolis Long Duncan Foods Folger FOUR LEADING BRANDS Group increase Indianapolis Long Beach instant coffee industry instant coffee production instant coffee sales J. A. Folger Kroger larger coffee LARGEST ROASTERS Luzianne Maxwell Mouse measured media Mills Bros network TV newspaper surveys Percent of Market percent of total pound Procter G Gamble regular and instant regular coffee sales Safeway Seattle Toledo Washington Six Eastern Cities Six Western Cities sold at cents-off spot TV Standard Brands TWELVE CITIES Western Cities Six