Change by Choice - The Art of Managing Change
CHANGE BY CHOICE ...or how to get people to do stuff differently, as though they thought of it first! 'Change' and 'choice' are words that evoke a range of responses, many of them negative! This is often due to the notion that if you have to 'go on about how much of an opportunity change is', or 'how much choice you really do have', then to the average listener, cynicism has already started to cloud the mind into thinking, 'I am being duped'! These two 'C' words can have a range of meanings depending on the context. Change can either be an exciting prospect or a terrifying dread. Often these two extremes and the range in between are experienced, directly dependent on the amount of choice we feel we truly have. Via a conversational style, Philip uses a mix of analogies, real life stories and change management case histories, to examine our psychology towards change and choice, as well as the practicalities of achieving sustained change in our lives, be it within our families or workplace. One case history explains how the author applied his change techniques to the development team of VIAGRA - bringing that drug to market, ahead of schedule.
What people are saying - Write a review
We haven't found any reviews in the usual places.
managing people takes time change takes time
ability accountability achieved actions agreed Alan Sugar asked aspects awareness become behaviours Boiling Frog Boy's Brigade bringing about change buy-in change by choice change management change process change project chapter choice-led colleagues communication context critical CSC Index culture deliver directors drive emotional engagement example experience explored feel felt goal going golden bullet golden rule Goldman Sachs groups happen impact implementation important individuals initial involved Long Mynd management decisions measurement meeting Millennium Dome months muscle memory needed to change objective obvious OMD UK organisation outcome overall Pfizer planned change question re-engineering realise responsibility result Richard Branson seemed senior management sense of vision simply snapshot solutions stage started Sun Valley talked targets tend themes things things must pass thought three key principles truth trying understanding Viagra Virgin Atlantic Virgin Records words workshop