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Service Characteristic Variables
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01 level analysis Appendix bivariate correlations brand change brand trial willingness Category Frequency Percent characteristics of services Checking Account Churchill 1979 considered construct consumer behavior content validity control variables convenience sample cost of brand cost of changing decreasing willingness definitely demographic characteristics empirical evaluation difficulty example explained variance findings heterogeneity heteroscedasticity Hypotheses Tests indicated in Table information sources investigated judges level of significance Likert scales location importance nomological validity Nunnally Parcel Delivery services participation in production Pay Television service perceive product class product differentiation Property Insurance purchase price R-square related to increasing respondents retail location satisfaction scales search effort search extent selected service characteristic measures service provider services marketing Social Class Strongly Disagree Table 9 Tax Preparation Telephone Usage telephoning the service try new brands types of behavior types of consumer variance visiting the service willingness to try word of mouth youngest child