A detailed guide to monitoring customers online-and then delivering exactly what they want, when they want itEvery marketer's dream is to overhear what customers say about their company and discover their future purchasing plans. With Chatter Marketing, Neil Rosen reveals how keeping tabs on the "chatter" produced by customers-questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups-gives marketers an unprecedented look into the minds of their customers.Rosen shows how you can collect and analyze this chatter to get to consumers before they use a search engine and bring up competing products deliver just-in-time content-white papers, blog comments, or YouTube videos-that builds customer trust and seals the sale identify key customers-the ambassadors, influencers, and experts you want on your side build a website optimized for collecting chatter and interacting with consumers drastically increase customer retention and acquisitionAs the trend away from traditional marketing continues, marketers face plenty of questions and challenges; Chatter Marketing is the perfect companion to help you succeed in this evolving online landscape.
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Chatter Marketing Principles
Goodbye Spam Hello Chatter
Moving Chatter Marketing Beyond Your Website
Chatter Marketing Is About Listening
When Listening to Your Customers What Do You Listen For?
Listen Respond Engage
Where Are You Listening?
Chatter Marketing Strategy
Managing Your Chatter Marketing Engine
Chatter Marketing and Your Mission
The Future of Chatter Marketing
Search Versus Chatter
A Word About Privacy
Chatter Marketing Changes the Way You Think About Everything
Whats in the Future?
Chatterscores Drive Your Responses
Using Text Analytics in Chatter Marketing
Engaging with Customers Through Chatter Marketing
About the Author
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