China CEO: Voices of Experience from 20 International Business Leaders

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John Wiley & Sons, Apr 14, 2006 - Business & Economics - 301 pages
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Heading to China? China is a 'must win' market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.

Who best to advise on cracking the world's fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first-hand, front-line advice from veterans of the China market:

China-based top executives:

  • Dr. Ernst Behrens, president & CEO, Siemens China
  • Dominique de Boisseson, chairman & CEO, Alcatel China Investment
  • Alan Brown, chairman, Unilever China
  • Charles G. Browne, president, Du Pont China Holding Co.
  • David Chang, CEO, Philips China Investment Co.
  • Jean-Luc Chereau, president, Carrefour China
  • Dr. Gary Dirks, group vice president, president, & chief executive, British Petroleum China
  • Paul Etchells, president, Coca-Cola China Beverages
  • Paolo Gasparrini, president & managing director, L’Oréal China
  • Seiichi Kawasaki, director & president, Sony China
  • Guy McLeod, president, Airbus China
  • Philip Murtaugh, chairman & CEO, General Motors China Group
  • Ekkehard Rathgeber, president, Bertelsmann Direct Group Asia
  • Volkmar Ruebel, general manager, Hilton Shanghai
  • Steve Schneider, chairman & CEO, General Electric China
  • Christopher Shaw, president, Eli Lilly China
  • Dr. Elmar Stachels, CEO, Bayer Greater China
  • Jun Tang, president, Microsoft China Co.
  • Stanley Y. F. Wong, chief executive, China, Standard Chartered Bank
  • Kenneth C. H. Yu, managing director, 3M China

China-based consultants:

  • Jack Chang, chairman, Quality Brand Protection Committee (QBPC) of the China Association of Enterprises with Foreign Investment
  • Norman Givant, Shanghai office managing partner, China Practice Group, Freshfields Bruckhaus Deringer law offices
  • Victoria Hine, founding director, LifeLine Shanghai
  • Dr. Bryan Huang, senior vice president & president Greater China, BearingPoint
  • Simon Keeley, Head of the Hewitt Asia Leadership Center (HALC), Hewitt Associates China
  • Gordon Orr, director, Shanghai offices, McKinsey & Company
  • Helen Tantau, senior client partner, Korn/Ferry International China
  • John Wong, senior vice president and managing director Greater China, The Boston Consulting Group

Each chapter provides practical tips and easy to grasp models that will help new managers in China be more effective. In CHINA CEO, we deliver what other Western authors can't -- first hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Chapters give specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with


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Qualities of a Successful International Manager in China
Managing Chinese Employees
Working With Business Partners
Communicating With Headquarters
Facing Competitors
Battling Intellectual Property Rights Infringers
Winning Over Chinese Consumers
Negotiating With the Chinese Government
Living in China
Research Methodology

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About the author (2006)

Juan Antonio Fernandez is a professor of management at China Europe International Business School, which ranks 22nd worldwide among MBA programs on the Financial Times index.

Laurie Underwood, a 14-year journalist in greater China, is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia.

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