China's Generation Y: Understanding the Future Leaders of the World's Next Superpower

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Homa & Sekey Books, 2006 - Social Science - 222 pages
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Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
 

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Wow. This book is so bad. Its not even funny.
Inaccuracies start from the beginning, beginning with many facts that foreigners easily mistake. In the music chapter, Stanat refers to Jay Zhou and
Zhou Jie Lun, not realizing that the two are the same.
Although a lot of research and first hand accounts were put into the book, it is by no means definitive. He only chose a group of 16 teenagers to interview, all in the medium group of families living on 3000 RMB to 8000 RMB, although families abound live on substantially more (and less) than that. Also, all the interviewees were Shanghaiese, giving the reader a warped view of the nation's youth, which is substantially different due to different circumstances in cities inland as well as less economically privelaged.
All in all, a slew of misinformation and lack of comprehensive data collecting mar this promising book.
 

Contents

Gen Y under Communism
23
Lifestyles of a Generation
49
Chinese Society and the Individual
87
Living Environment
105
Dreams and Development
127
Gen Ys Inherited Economy
155
Purchasing Power and Wants
169
A Promising Future
195
ChineseU S Currency Exchange Rates
215
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