Choosing Color for Logos and Packaging

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Rockport Publishers, Feb 1, 2010 - Design - 224 pages
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"Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.
 

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Contents

I
7
II
9
III
49
IV
89
V
115
VI
125
VII
135
VIII
151
IX
153
X
173
XI
193
Copyright

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About the author (2010)

John T. Drew (Pomona, CA) is Associate Professor at California State University, and has taught at The University of Utah and Virginia Commonwealth University in the graphic design and visual communications areas.Along with Sarah Meyer, Drew is the co-author of Color Management for Logos.

Bibliographic information