City Branding: Theory and Cases
Palgrave Macmillan, Jan 15, 2011 - Business & Economics - 239 pages
Theory. Introduction to the theory of city branding /Keith Dinnie --Branding the city as an attractive place to live /Andrea Insch --City branding and inward investment /Alan C. Middleton --City branding and the tourist gaze /Gert-Jan Hospers --City brand partnerships /Sicco van Gelder --City branding and stakeholder engagement /John P. Houghton and Andrew Stevens --Paradoxes of city branding and societal changes /Can-Seng Ooi --City branding through food culture : insights from the regional branding level /Richard Tellström --City branding through new green spaces /Jared Braiterman --Online city branding /Magdalena Florek.
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