Client Seduction: A Step-by-Step Lead Generation System for Professional and Technology Service Firms

Front Cover
AuthorHouse, 2004 - Self-Help - 140 pages
CLIENT SEDUCTIONO: A Step-by-Step Lead Generation System For Professional and Technology Service Firms In today's market, it is not enough to offer a great service. You must be able to win and woo clients, which means the subtle art of client seduction. Client Seduction highlights a proven step-by-step system to generate leads for organizations who are engaged in a wide range of professional and technology services. These include: consulting, legal, accounting, architecture and engineering, marketing and advertising, venture capital, investment banking, IT services, computer software development, and technology systems integration. Client Seduction shows you: . How you could fill a pipeline with qualified prospects in 30 days . New ways to use the Internet to find clients . 27 best practices to become a new client magnet . How you could get a 400% to 2000% return on your marketing investment . The Top Ten best tactics to generate clients Based on a four-year research study conducted by the New Client Marketing Institute, Client Seduction takes the scientific approach to marketing and makes it quick and enjoyable reading. Every chapter is packed with bulleted items, numbered steps and quick-to-read examples that immediately demonstrate each concept.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

About the author (2004)

Tom Searcy is the founder of Hunt Big Sales, a fast-growth consultancy and thought leadership organization. Tom is the author of "RFPs Suck!" and coauthor of "Whale Hunting: How to Land Big Sales and Transform Your Company".

Henry J. DeVries is assistant dean of continuing education at the University of California, San Diego. Each year he teaches thousands of business owners and executives how to grow their businesses and advance their careers. Henry is coauthor of "Self-Marketing Secrets", "Pain Killer Marketing", and "Closing America's Job Gap".

Bibliographic information