Client-Centered Service: How to Keep Them Coming Back for More

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Wiley, Jan 30, 1990 - Business & Economics - 290 pages
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How to increase market share and profitability by improving service to your customers. Efficient, good service is not expensive to provide, it protects your share of the market, and it generates new sales. Describes the five criteria clients use to evaluate your services, how to project the right image to the public, and how to make your marketing more effective by communicating directly to the real needs of your prospective clients.

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Contents

Introduction How to Get the Most out of This Book
1
Why Quality Pays Big Dividends
7
What Is HighQuality Service?
20
Copyright

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