Cliente virtual

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Walter de Gruyter, Jan 1, 2005 - Customer relations - 385 pages
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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.

 

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Contents

AbstractRésuméResumen
37
AbstractRésuméResumen
71
AbstractRésuméResumen
90
AbstractRésuméResumen
116
Developing new services for academic customersDesenvolvimento de novos
117
ResumoRésuméResumen
140
Rosana Evangelista Vanda de Fátima Fulgencio de Oliveira Sandra Lúcia Pereira
168
AbstractRésuméResumen
184
AbstractResumoResumen
239
ResumoRésuméResumen
263
ResumoRésuméResumen
285
enlazando comunidades conectando personas
298
AbstractResumoRésumé
315
AbstractResumoResumen
332
Agricultural information and the virtual customer1nformacao em agricultura
333
ResumoRésuméResumen
347

AbstractResumoResumen
199
Education and training for the virtual customerEducaçao e treinamento para
213
AbstractRésuméResumen
226
AbstractResumoResumen
367
Author indexíndice de autores1ndex des auteurs 1ndice de autores
383
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