Climate Capitalism: Capitalism in the Age of Climate Change

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Macmillan, Apr 12, 2011 - Business & Economics - 400 pages
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Believe in climate change. Or don't. It doesn't matter.

But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, embracing efficiency, innovation, renewables, carbon markets, and new technologies is the smartest decision you can make. It's the most profitable, too. And, oh yes—you'll help save the planet.

In Climate Capitalism, L. Hunter Lovins, coauthor of the bestselling Natural Capitalism, and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled, carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation.

Climate Capitalism delivers hundreds of indepth case studies of international corporations, small businesses, NGOs, and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectors—including energy, construction, transportation, and agriculture technologies—Lovins and Cohen also show why the ex–CIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: "Osama bin Laden hates my car."

Corporate executives, entrepreneurs, environmentalists, and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters, Climate Capitalism gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet.

 

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Contents

1 Entrepreneuring the Solutions The Business Case for Climate Protection
3
2 Energy Efficiency LowHanging Fruit That Grows Back
28
3 Both Are Better Energy Efficiency and Renewable Energy Unleash the New Energy Economy
57
4 Green Buildings Green Neighborhoods Where Climate Capitalism Lives
95
5 Moving On
123
6 World Without Oil
147
7 Growing a Better World
178
8 Carbon Markets Indulgences Hot Air or the New Currency?
220
9 Adapting to Climate Chaos
249
10 A Future That Works
272
Appendix How to Calculate and Offset Your Carbon Emissions
309
Notes
311
Acknowledgments
367
Index
371
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About the author (2011)

Named a Time magazine 2000 Hero of the Planet and called by Newsweek "the green business icon," L. Hunter Lovins is president and founder of Natural Capitalism Solutions and Chief Insurgent of the Madrone Project. Her clients include large companies like Walmart; small companies like Clif Bar; the Pentagon; the United Nations; cities around the world; and the energy minister of Afghanistan, to name just a few. Boyd Cohen is CEO of CO2IMPACT and a former professor of sustainable entrepreneurship in Spain, Costa Rica, and Canada.

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