Closing the Engagement Gap: How Great Companies Unlock Employee Potential for Superior Results

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Expert advice and examples show how managers can inspire high levels of commitment

When people are truly engaged in their work they give more discretionary effort and make a huge difference to their company. They ask, What s in it for us? instead of What s in it for me? Yet an engaged workforce is as rare as it is valuable. A groundbreaking global study, led by Julie Gebauer and Don Lowman of Towers Perrin, shows that most people are not engaged and don t contribute as much value as they could. Not because they re inherently lazy or apathetic, but because their companies and managers don t know how to draw out the best from them. For instance, while pay and benefits are critical in attracting talent to a company, they have little effect on engagement. Instead, there are five proven ways to engage employees, including:

Grow them by helping them develop skills and Knowledge
Involve them by asking for input and delegating Authority
Reward them with recognition and advancement Opportunities

Using real world examples, the authors show that consistently better engagement really is possible and can deliver a huge impact to the bottom line.

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Closing the Engagement Gap
Know Them Develop Workforce Insight for Competitive Advantage
Grow Them Develop Workforce Insight for Competitive Advantage
Inspire Them Cultivate Pride and Care for Employees WellBeing
Involve Them Inform Employees Gather Their Input and Encourage Collaboration
Reward Them Optimize Appreciation Benefits and Compensation
Key Acts of Engagement How Leaders at All Levels Can Drive Engagement

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About the author (2008)

Julie Gebauer is the managing director of Tower Perrin's organizational research and workforce effectiveness practices.

Don Lowman is a member of the firm's executive council and board of directors, and is managing director of strategic growth. Towers Perrin, based in Stamford, Connecticut, is a global professional services firm that has more than 6,000 employees and serves about 700 of the Fortune 1000 companies.

Joanne Gordon is a veteran business journalist.

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