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Do We Want Cooperation?
The Total Power of Business Chapter III What Business Faces
Business Must Supply the Facts Chapter V Dynamic Cooperation
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accept active co-operation adult education advantages advertising argument aroused believe bring build business and government business and labor business waits Butler Brothers Choice citizens civil laws closed shop co-operative combat persuasion compromise confidence confusion consumer dangers decision demands democracy direct persuasion discussion DISTRIBUTION METHOD efficiency emotions experience factors Find facts force free business free enter free enterprise system freedom of enterprise gasoline give groups high-pressure human appeals idea of co-operation individual leaders material meet ment merchandising METHOD OF BUSINESS middle road minds modern need mutual problem objections OBSTACLE to Co-operation old foundation ideas old ideas operation past personal security planned economy political politician post-war POSTOGRAPH practical presentation production and distribution proposal protect real co-operation realize reasons recognition of change recognize regimentation sales method sales technique selling Silverleaf City simple specific spirit sumers technique thinking understanding Western Electric win co-operation youth