Cognition and survey research
Survey methods research--an interdisciplinary approach.
Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences.
The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century.
Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Successes Failures and Potential
15 other sections not shown
Academic American Statistical Association analysis answer Applied Cognitive asked Aspects of Survey autobiographical memory basic behavior bias Bradburn Cambridge CASM movement CASM research Census chapter Cognition and Survey cognitive aspects cognitive interviewing cognitive laboratory cognitive psychology cognitive research cognitive science color connectionism context effects contrast effects Couper cues display estimates ethnography evaluation example experiments frequency Graesser graphical Herrmann human-computer human-computer interaction identified inter interaction interpretation issues Jabine Journal judgment knowledge measurement error Norbert Schwarz participants percent Press pretesting problems questionnaire design recall representation respondents retrieval Roger Tourangeau sample schemas Schober Seminar Sirken Social Psychology specific standardized Strack studies Sudman Eds survey designers survey interview survey measurement Survey Methodology survey questions Survey Research Methods Tanur task techniques testing theories tion U.S. Bureau underreporting understanding University of Memphis usability usability testing variables Wiley words York