Color: The Secret Influence

Front Cover
Prentice Hall, 2000 - House & Home - 233 pages
This accessible book presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. It explores the many ways in which color and light affect us—including our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences—basing all coverage upon well controlled, scientific studies which dispel the misinformation about color which has become commonplace. Also discussed is the marked influence that color selections—as made by interior designers, fashion designers, product designers, graphic designers, etc.—have on the general population. For interior designers, fashion designers, product designers, graphic designers, and any other professionals that work with color.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Th J Color Connection
Coir Myths and Biases
Cor and Health 37

4 other sections not shown

Common terms and phrases

About the author (2000)

Dr. Kenneth R. Fehrman" earned his doctoral degree from the University of San Francisco, specializing in color and its effects. He is a professor of Interior Design at San Francisco State University and has been a color consultant and interior designer for the past twenty-five years. He has also taught graphic design, environmental design, textiles and aesthetics. Dr. Fehrman is a member of the International Interior Design Association (IIDA), the Interior Design Educators Council (IDEC) and the Inter-Society-Color Council (ISCC).

"Cherie Fehrman" is an interior designer, color consultant, and writer. She has been Dr. Fehrman's color research assistant for many years. She has taught color and design courses at San Francisco State University, the Rudolph Schaeffer School of Design, and the Western Design Institute. She is a member of the Inter-Society Color Council (ISCC) and the Authors Guild. She is also founding President of STOLA--Saluki Tree of Life Alliance, Inc., a national nonprofit hound rescue and welfare group.

The Fehrmans founded PRISM (Photochromatic Research Institute for Science and Marketing) in 1990 to disseminate accurate information about color/light. Separately and together, they have written seven books and several hundred articles. Currently, they continue their color research in the area of color/light therapy and give seminars on the effects of color/light. They have been successful in reversing paralysis in one of their own dogs using color/light therapy and have also extended quality of life in cases of kidney failure in several other dogs using color/light therapy. They are now pursuing this avenue further with veterinarians and are beginning workon their next book.

Bibliographic information