Color: The Secret Influence
This accessible book presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. It explores the many ways in which color and light affect us—including our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences—basing all coverage upon well controlled, scientific studies which dispel the misinformation about color which has become commonplace. Also discussed is the marked influence that color selections—as made by interior designers, fashion designers, product designers, graphic designers, etc.—have on the general population. For interior designers, fashion designers, product designers, graphic designers, and any other professionals that work with color.
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Th J Color Connection
Coir Myths and Biases
Cor and Health 37
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amulets ancient appear architecture areas Art Deco Art Nouveau artificial light associated background beige blood brain bright brown cells century Chapter chemical clothing Color Marketing Group color plan color preference Color Rendering Index color scheme color selection color studies color temperature color vision color/light combination complementary colors considered contrast cosmetics create culture dark developed dyes emotional energy environment example fabrics fashion faux finishing feng shui flowers food coloring gamma gray harmony human influence interior color interior design lamps light source lighting conditions look melatonin ment Munsell nanometers natural neutral orange package painted pale pattern perceived percent person pigments pineal gland pink popular psychological purple radiation range response retinex rhodopsin saturation shades skin space spectral spectrum style sunlight surface temperature textiles tion tones turquoise ultraviolet Victorian violet visual walls wavelengths Wurtman yellow