Color Graphics: The Power of Color in Graphic Design

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Rockport Publishers, 2004 - Design - 173 pages
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Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.

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About the author (2004)

Triedman is a graduate of Brown University, the State University of New York at Albany, and the University of Chicago. She teaches color, applied color, psychology of color, and designand visual merchandising at Rhode Island School of Design.

Cheryl Dangel Cullen operates Cullen Communications, Inc., a marketing and consulting firm. She writes for several major graphic design and marketing publications and has authored several books for Rockport. She lives in Frankfort, Illinois.

Leatrice Eiseman is founder and director of the Eiseman Center for Color Information and Training, executive director of the Pantone Color Institute, and spokesperson for Pantone, Inc. - the source of the world's most used color specification system. For the last twenty-five years she has been consulted by manufacturers, businesses, and designers on how to make the best and most educated color choices for their new products, logos and identification symbols, interior and exterior designs. Ms. Eiseman travels 160 days a year speaking on color at consumer art shows, trade shows, design centers, schools, and conventions. Previous titles include "Alive with Color" (Acropolis Books, 1983) and "The Pantone Book of Color" (Harry Abrams, 1990).

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