Color - Messages & Meanings: A PANTONE Color Resource

Front Cover
North Light Books, Nov 29, 2006 - Art - 144 pages
5 Reviews
From the Publisher: From the Author of the Bestselling PANTONEr Guide to Communicating with ColorFeatures up-to-date color combination guidelines. Includes printing formulas for reproduction of 4-color process and the PANTONEr equivalents. There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
 

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Contents

I
4
II
66
III
76
IV
80
V
81
VI
130
VII
135
VIII
139
IX
144
Copyright

Common terms and phrases

About the author (2006)

Leatrice Eiseman is the executive director of the PANTONE[registered] Color Institute, the prestigious colour research and informational centre that shares its colour expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.

Bibliographic information