Color Smart: How to Use Color to Enhance Your Business and Personal Life
Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
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The Importance of Color
TWO Advanced Color Smarts
THREE Color in the Marketplace
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accents accessories automobiles Bambara beige Beware bold brand brown brown and beige burgundy buyers carpeting choose clothing color choices color forecasting Color Marketing Group color palette color personalities color preferences color signals Color Smart Color Wheel Color-Forward Color-Loyal Color-Prudent colors associated colors send combination comes to color companies consumer convey cool Cooper Marketing Group course culture dark decorative designers dress employ color example faux finishes favorite feature reinforcement feel feng shui Ford Mustang gold home furnishings hues hunter green influence khaki kids kimono light line dominance look manufacturers natural neutrals orange paint pastel pink Place Palette popular product differentiation purple sell shades soft sport utility vehicles sumers teal tend things throat lozenge tion tones traditional wardrobe warm wear Wheel Plus Variations women yellow