Color Smart: How to Use Color to Enhance Your Business and Personal Life
Simon and Schuster, Jul 1, 2000 - Art - 176 pages
Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
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TWO Advanced Color Smarts
THREE Color in the Marketplace
FOUR Applied Color Smarts
FIVE Kids Colors
SIX Place Palettes
SEVEN The Future of Color
Color Ad Infinitum
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accents accessories areas automobiles Bambara beige Beware bold brand bright colors brown brown and beige burgundy buyers carpeting choose clothing color choices color forecasting Color Marketing Group color palette color personalities color preferences color signals Color Smart color trends Color-Forward Color-Loyal Color-Prudent colors associated combination comes to color companies consumer convey cool course culture dark decorative designers dress employ color example faux finishes favorite feature reinforcement feel feng shui Ford Mustang gold home furnishings hues hunter green influence khaki kids kimono light line dominance look manufacturers Marketing Group mauve natural neutrals once orange paint pastel pink Place Palette popular product differentiation purple sell shades soft sport utility vehicles sumers teal tend things throat lozenge tion tones traditional wardrobe warm wear women yellow young