Color Smart: How to Use Color to Enhance Your Business and Personal Life

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Simon and Schuster, Jul 1, 2000 - Art - 176 pages
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COLOR
Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
YOU
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
  • How to identify and make the most of your own color profile -- are you Color Forward®, Color Prudent®, or Color Loyal®?
  • Our unconscious reactions to color
  • What colors to use for business presentations to create enthusiasm for your ideas
  • How to use color to sell a house at the best price
  • Where the most "in" colors of the moment really come from
 

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Contents

TWO Advanced Color Smarts
17
THREE Color in the Marketplace
47
FOUR Applied Color Smarts
69
FIVE Kids Colors
91
SIX Place Palettes
107
SEVEN The Future of Color
129
Color Ad Infinitum
151
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About the author (2000)

Mimi Cooper is a principal of the Cooper Marketing Group Inc. A former executive vice president of a leading regional home furnishings retailer, she has more than twenty years of experience consulting on color for a vast range of products -- from automobiles and paints to kitchen accessories and lingerie. A frequent speaker at design seminars and retail conferences throughout North America and Europe, Cooper lives with her husband in Oak Park, Illinois.

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