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What Color Does 6 Characteristics of Value
Effects visual communication Reinforces written Light and dark color Subtle transition Tints tones
Practical Uses of Color 24 Describes form Creates center of interest Attracts
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7-Up Company amount of light appears darker Architects art elements contributed artificial light artist ASTRONAUT MANEUVERING UNITS attract attention Baskin-Robbins Ice Cream brightness and dullness cast shadow COLOR and VALUE COLOR WHEEL Complementary colors Contrast of value contrasting colors cool colors create exciting create interest darker in value darker value demonstrate how value Describes Form Designer-Craftsman Effect environment factor Federal Reserve Bank fish to appear floaters full sunlight Glen Embree harmonious illusion of space important Industrial Designers intensity Kay Sekimachi know about color light and dark Light Color light source lighter in value Maloof Martin and Associates neon lights objects personal emotions Photo courtesy NASA Photographers pictorial surface pigments primary colors react to color Sculptors Secondary Colors shaded areas Stone and Steccati subtle suggest the illusion torn posters two-dimensional surface value changes value contrast value patterns violet Visual Communication Volkswagen of America Warm Colors Wayne Thorn