Comeback: The Fall & Rise of the American Automobile Industry

Front Cover
Simon and Schuster, May 14, 2013 - Business & Economics - 512 pages
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
 

What people are saying - Write a review

COMEBACK: The Fall and Rise of the American Automobile Industry

User Review  - Kirkus

An informative if overlong account of how American car makers regained much of the ground they had lost during the 1980s to foreign rivals in their own backyard and Europe. Drawing mainly on their own ... Read full review

Comeback: the fall and rise of the American automobile industry

User Review  - Not Available - Book Verdict

Pulitzer Prize winners Ingrassia and White, both of the Wall Street Journal's Michigan bureau, have written the definitive recent history of the American automobile industry. In the last five years ... Read full review

Contents

PROLOGUE
1945
BOOK 1 THE OLD LIONS
1950
DETROITS LIONS IN WINTER
1951
THE NUMMI COMMANDOS
1968
THE LIONS ROAR
THE GENERAL LOSES COMMAND
FORDS UNLIKELY HERO
DEAD IN THE WATER
GM THE APRIL COUP
THE OCTOBER REVOLUTION
THE YOUNG LIONS
AFTERWORD
ACKNOWLEDGMENTS
THE BUBBLE BURSTS
TOMMY LASORDAS TEAM
THE MUSTANG 17 THE LOPEZ FILES

PEOPLE POWER
CHRYSLER CRASHES
FORD FALTERS
THE JAPANESE JUGGERNAUT
LEE LEAVES
THE NEW
NEON LIGHTS 20 THE NEW LEADERS
LIDO RIDES AGAIN
BIBLIOGRAPHY
Copyright

Other editions - View all

Common terms and phrases

About the author (2013)

Paul Ingrassia, formerly the Detroit bureau chief for The Wall Street Journal and later the president of Dow Jones Newswire, is the deputy editor-in-chief of Reuters. Winner of the Pulitzer Prize in 1993 (with Joseph B. White) for reporting on management crises at General Motors, he is the author of Crash Course: The American Automobile Industry’s Road from Glory to Disaster.

Bibliographic information