Coming Soon: Film Trailers and the Selling of Hollywood TechnologyThe audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era. |
Contents
| 1 | |
1 Something BIG Is Coming | 27 |
2 The Rival Screen | 60 |
3 Technology and Genre | 91 |
4 The Mobile Trailer | 124 |
Conclusion | 153 |
Appendix I | 163 |
Appendix II | 168 |
Appendix III | 171 |
Appendix IV | 174 |
Chapter Notes | 179 |
Trailerography | 191 |
| 201 | |
| 211 | |
Other editions - View all
Coming Soon: Film Trailers and the Selling of Hollywood Technology Keith M. Johnston No preview available - 2009 |
Common terms and phrases
3-D films 3-D trailers alien Apollo 13 audience camera central cinema screen cinema trailer CinemaScope Cinerama close-ups color contemporary create cultural Day the Earth Destination Moon dialogue display dominant Earth Caught Fire editing elements excerpted scenes explore feature Fight Club Film History film’s Flying Saucers focus footage Forbidden Planet genre Hollywood home video imagery Internet iPod main trailer Marry a Millionaire mobile montage National Screen online trailer preview promotional release reveal rocket sales message science fiction sequences shots sound special effects spectacular star image Star Trek Star Wars Stereophonic Sound studios suggests tech technological star television screen television trailers textual theatres theatrical tion Title cards Today's Cinema trailer aesthetics trailer conventions trailer history trailer narrative trailer production trailer structure trailer texts TV spots TV trailer unified analysis unique video trailers videophone viewer visual effects visual spectacle Vitaphone voiceover West Was Won widescreen