Coming Soon: Film Trailers and the Selling of Hollywood Technology
The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.
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3-D trailers alien Apollo 13 audience Born Yesterday camera central cinema screen cinema trailer CinemaScope Cinerama close-ups color contemporary create cultural Day the Earth Destination Moon dialogue display dominant early Earth Caught Fire editing effects spectacle elements excerpted scenes explore feature Film History film’s Flying Saucers focus footage Forbidden Planet genre Hollywood home video imagery industry Internet iPod main trailer Marry a Millionaire mobile montage National Screen online trailer Orange preview promotional release reveal rocket sales message science fiction sequences special effects spectacular star image Star Trek Star Wars Stereophonic Sound studios suggests tech technological star television screen television trailers textual theatres theatrical tion Title cards trailer aesthetics trailer conventions trailer history trailer narrative trailer production trailer structure trailer texts TV spots TV trailer unified analysis unique Universal Pictures video trailers videophone viewer visual effects visual spectacle Vitaphone voiceover West Was Won widescreen