Commercialization of Pharmaceutical Products in the USA: A Practical Guide
RxCommercial Research International Inc., Aug 18, 2011
Commercialization of Pharmaceutical Products in the USA The discovery, development, and commercialization of a pharmaceutical product are highlycomplex processes. The commercial environment requires collaboration with diverse stakeholderssuch as patients, providers, payers, and policy makers to create value for the product.The commercial success of a product is critical in maximizing its potential and the shareholderreturn.This book outlines commercial imperatives, strategic choices, as well as cardinal imperativesfor success along each step of the pharma value chain. It shows how pharmacos can achievedifferentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It's intended for anyone involved in commercial and investment decisionsin the pharma industry.
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An excellent book for anyone interested in understanding how pharmaceutical products are commercialized. Each important area of the commercialization process is clearly explained in simple and easy to understand steps.