Common Sense Isd: Instructional Systems Development for Non-Trainer Managers in Small and Mid Size Business

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AuthorHouse, Aug 1, 2003 - Business & Economics - 284 pages
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Although training has often been considered a separate business category, Richard Cavalier has discovered that training meetings respond, as do any other business meetings, because they are essentially the same, even if curiously structured. Therefore training is best seen as an aspect of group communications and subject to the same laws of learning and psychology. The U.S. military developed the first and best complete system for ISD, and this book is a precise interpretation in business language of that best system. In addition to the step-by-step presentation of the basic development text (as is common to TSD) the author has included actual examples of military forms that indicate both (a) what type of action should be taken in specific instances and (b) the validity of materials prepared by military personnel who practice the Instructional Systems Development system as described here. And most military practitioners of ISD learned ISD in the military by applying its sound principles . . . as you yourself can. ISD is remarkably doable. Expensive versions of ISD are available through consultants and via disk (about $1,000 and up, up) – if you know what you need. If not, Common Sense ISD will tell you exactly what you need and show you how ISD can help you to achieve the results you seek . . . guaranteed!

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About the author (2003)

A consultant in group communications since 1960, Cavalier has designed, written, produced, and/or run countless meetings and conventions of every size, type, and complexity for both corporations and associations on a national and international level. In the early 1960's he began to use techniques then considered innovative and advanced: closed-circuit TV, multimedia, socio-drama in the meeting room, and exhibit games. His sales promotion and sales training techniques have included live central meetings, semi-packaged regional formats for managers, and semi- or fully-packaged meetings for individuals' field use. For over five years his regular column for Advertising and Sales Promotion and Sales & Marketing Management magazines created a new awareness of business standards and communications principles in what has been a complacent, glamour-oriented field. Much of the methodology that he introduced to the meetings field is now standard practice. His other books include Achieving Objectives in Meetings ; Sales Meetings That Work ; and Managing Through Training ; as well as the ESL text Practical Word Power . For information and press comments, see his web site: .

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