Communicating Risks and Benefits: An Evidence Based User's Guide

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Government Printing Office, Mar 8, 2012 - Health & Fitness - 240 pages
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NOTE: NO FURTHER DISCOUNT FOR THIS PRINT PRODUCT - OVERSTOCK SALE -- Significantly reduced list price 

Need help communicating? If you are a medical /health care professional,business manager or student, this resource may assist you in your daily interactions. 

Effective risk communication is essential to the well-being of any organization and those people who depend on it.  Ineffective communication can cost lives, money and reputations.

Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communications.  The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits.  

Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals.  The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

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Contents

Introduction Editors
1
Goals Noel Brewer
3
Evaluation Julie Downs
11
Duty to Inform Baruch Fischhoff
19
Language Musa Mayer
31
Definitions Baruch Fischhoff
41
Quantitative Information Angie Fagerlin Ellen Peters
53
Qualitative Information Julie Downs Baruch Fischhoff
65
Health Care Professionals Betsy Sleath Michael Goldstein
121
Readability Comprehension and Usability Linda Neuhauser Kala Paul
129
Warnings and Disclosures J Craig Andrews
149
Human Factors Gavin HuntleyFenner
163
Shared Decision Making Nananda Col
173
News Coverage Gary Schwitzer
185
Inside the Organization Caron Chess
195
Practitioner Perspectives Lee Zwanziger
205

Health Literacy Michael Wolf
77
Affect and Emotion Ellen Peters
89
Information and Persuasion Mary Brown Christine Bruhn
101
Across the Life Span Valerie Reyna
111
An Agency Perspective Nancy Ostrove
215
Strategic Planning Editors
223
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