Communicating when Your Company is Under Siege: Surviving Public Crisis

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Fordham Univ Press, 1999 - Business & Economics - 425 pages
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Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
 

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Contents

Turbulent Times The Kaleidoscope of Corporate Communications
1
Bottom Line vs Front Page Corporate Relations with the Media
21
Planning the Unplannable Surviving Communication Crises
72
Supplying Your Own Banana Peels Troubles Companies Cause Themselves and Others
93
A Beguiling Conundrum Communicating Executives Illness Across Cultures
144
Assets Dont Talk to Assets Merging People and Cultures
231
Eruptive Disasters Of Accidents Leaks Fires and Deaths
245
Winning with Communications
278
Talking to Scared Skeptical Grasshopper Employees
308
Understanding the Janus Manager Communicators in Corporations
346
Paths Around Pitfalls Avoiding communications Disasters
380
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About the author (1999)

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Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hill and Knowlton, Inc., and was Associate Professor and Senior Fellow in Communications at Fordham's Graduate School of Business Administration. She also taught at Brown University and the University of St. Gallen, and is a well-known consultant and journalist, and the author of Communicating When Your Company Is under Siege (Third Edition, Fordham). She lives in Leonia, New Jersey.

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