Communicating the Impact of Communication for Development: Recent Trends in Empirical Research
World Bank, 2007 - Business & Economics - 51 pages
This book is a peer review of journals addressing the issue of the impact of development communication in a number of development projects and programs. It provides an overview of this discipline and then discusses the evidence about the impact of development communication according to a typology developed on the basis of the articles reviewed. This study is part of the wider process that provided support to the first Congress on Communication for Development, and that took place in Rome on October 2006.
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academic journals assessed behavior change Botswana broadcast cation communication approaches communication channels Communication for Development Communication Initiative communication interventions communication processes communication techniques community mobilizers contraceptive decisionmaking development communication research diffusion of innovations diffusion studies diffusion theory discussion empirical research empirical studies empowerment Entertainment Education entertainment-education and social evaluation evidence example family planning Farmer field schools farmers female condoms group communication Health Communication horizontal communication impacts of communication indigenous knowledge integrated communication strategies interaction international development interpersonal communication issues mass media messages media campaigns methodological methods modernization paradigm modes of communication munication Nepal Number of Projects outcomes participation participatory approach participatory communication participatory projects peer education practices problems project design Projects Employing quantitative radio drama radio soap opera recent empirical reviewed studies sample social marketing social network Soul City spousal communication stakeholders study found Tanzania theoretical models tion types vertical communication vertical transmission village women World Bank