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Why study letter writing?
PART ONE HOW A READER REACTS TO A LETTER
What the reader does
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action adjustment advertising Alabama answer application Auto-Copier Avenue avoid benefits bill business letters charge checklist collection complimentary close copy cost course credit memo credit report data sheet dealer employees enclosed explain facts favorable firm form letter Gainesville give goodwill handling Illinois inquiry Inside address interest keep Letterhead manager material memo Michigan months Orange Shop paragraph payment percent person persuasive phrase points problem prospects questions reader reason references refusal reply request resale sales letters sell sent sentence shipment Signature block Sorbent specific Speedo style suggest sure talk tell tion typist University of Alabama University of Florida URBAN EXPLORERS usually Walter Oliver week words write Youmin