Communication Theories for Everyday Life

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John R. Baldwin, Stephen D. Perry, Mary Anne Moffitt
Pearson/A and B, 2004 - Language Arts & Disciplines - 412 pages
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"Communication Theories for Everyday Life" introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a "theory-a-day" approach, this text cuts across content areas and clusters related theories, making them easier for readers to process and apply to real-life situations. "Communication Theories for Everyday Life" also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field.


  • Contextualizes theory with an introductory chapter in each of the main content areas that introduces the theories and research in the field, showing students how the theories developed.
  • Features new theories and subject areas not present in most traditional communication theory textbooks, including new interactive technologies, feminist scholarship, British cultural studies, semiotics, postmodernism, and critical race theory.
  • Emphasizes the application of some theories across many subject areas through headings in the form of questions that encourage students to process material and explore for themselves how theories and content apply to their lives.
  • Uses case-study chapters that demonstrate to students how each subject area would use theory to solve or understand issues in everyday life.
  • Reviews theories for the three main genres of communication - communication studies, mass communication, and public relations - with balanced coverage, examining the unique contributions each area has made to the field of communication as a whole. Page 1 of 1

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PART ONE Introduction
Why Can t We All Just Get Along? The Two Dimensions and Two Debates
Researching Theory in Communication

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About the author (2004)

Stephen Perry is an Associate Professor of Communication at Illinois State University where he teaches the introductory course in mass communication as well as advanced undergraduate and graduate level theory courses. He has also taught at Stillman College and at the University of Alabama. Perry is the author of over a dozen journal articles published in the Journal of Communication, Journalism & Mass Communication Quarterly, Journal of Broadcasting & Electronic Media, Journal of Radio Studies, and Mass Communication and Society among others. He also co-edited the textbook Communication Theories for Everyday Life, published by Allyn & Bacon. His research interests include radio history, media effects on society, and religious broadcasting. Perry has worked as a newspaper and magazine journalist, a radio disc jockey, and a television sports announcer and producer.

MARY ANNE MOFFITT is Associate Professor in the Department of Communication, Illinois State University.

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