Communication and Biodiversity: Proceedings : Seminar Organised by the Directorate of Environment and Local Authorities of the Council of Europe on the Occasion of the 31st Annual Meeting of the Centre Naturopa's National Agencies : Strausbourg (France), 26-27 May 1998

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Council of Europe, Jan 1, 2001 - Biodiversity - 84 pages
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The aim of the seminar was to reflect on the way in which communication techniques can be used to promote biodiversity conservation. The publication is divided into two sections. The first section seeks to identify key elements in the communication process. Issues examined include: the role of environmental education and communication; defining the public message regarding biodiversity; identification of target public audiences; and marketing strategies. The second part provides an overview of the role of communication and information in international and national biodiversity strategies, and contains two case studies of programmes in Sweden and Ukraine.
 

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Contents

an analysis of international initiatives
7
FIRST PART
19
from the general public to a specific public
31
Marketing biodiversity
39
Funding initiatives
45
SECOND PART
51
Access to information in the environmental field and biodiversity
61
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