Communication and Public Relations |
Contents
INTRODUCTION | 3 |
A FIRST STEP TOWARD UNDERSTANDING PUBLIC RELA | 9 |
Case Study No 3The Image Problem of Lesley Col | 16 |
Copyright | |
36 other sections not shown
Common terms and phrases
able advertising American Optometric Association analysis applied approach ascribed status associated attitudes audience categorization systems Chapter Cloze communication process concept concerning considered continuum detail developed diffusion of innovation discussion dissonance effect efforts employees Esso examine example experience fact factors feedback Figure film formal function human behavior illustrate important individual interest interview Lesley College magazine mass media Massey-Ferguson material means measure media stage motivation munication newspaper objectives obtain Opinion Research Corporation optometrists organization particular perception person practice predict problem situation psychological public opinion public relations practi public relations practitioner public relations problems public relations program question radio reader reason recipient stage reference groups rela relationship reliable knowledge research process response role sample scientists seat belts Selznick social and behavioral status steps techniques television things tioner tions practitioner understanding Van Wert variable word