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THEORETICAL CONSIDERATIONS AND REVIEW OF LITERATURE
IDENTIFICATION CF RESPONDENT CHARACTERISTICS
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AEOs agricultural diploma Agronomy campaign meetings cent compared cent level cent Number channels of information communication channels communication effectiveness communication patterns Consider his effectiveness Cornell University Critical Ratio crop competitions data in Table Distribution of 222 district specialists effective and least effective communicators Extension Service extension workers farm and home farmer training camps farmers to adopt getting farmers group contacts group meetings groups of VLWs Gujarat home visits improved farm practices information about improved items of procedure leaders and agencies Leagans least effective group least effective VLWs mass media medium effective Mehsana district method demonstration meetings null hypothesis Number Per cent participation patterns and procedures practices to farmers PROCEDURE IN CONNECTION promoting behavioral change recruitment relationship reliability respondents result demonstrations Rural Sociology second rating selected significantly greater extent sources and channels Surat district tenure status tion tive VARIOUS ITEMS village level workers VLWs judged