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Knowledge and adoption of individual
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05 level 1967 Radio farm 1967 Treatment 279 respondents adoption of agricultural Agricultural Innovation Average Number Average score benchmark survey communication treatments Community Development control significant Control Villages Compared Devnagari Differences between radio Diffusion of Innovations extension agent contact F. C. Fliegel family planning practices farm forum villages five health practices health and family higher average illiterates improved practices India indicate Institute of Community interview knowledge and adoption literacy and control literacy classes literacy training Literacy villages scored low levels Lucknow mass media measures of social Michigan State University munication treatments number of agricultural number of health programs of change radio and control radio and literacy Radio farm forum Radio Literacy Control rat poison re-survey reading forum secularism sets of villages significant at 05 six villages combined smokeless chula social change TABC three sets Treatment 1964 Treatment and Control trial and adoption variables vasectomy villages from 1964 villages scored highest