Communication of Politics: Cross-cultural Theory Building in the Practice of Public Relations and Political Marketing
Learn how political marketing and public relations affect the electoral process!
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.
Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include:
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advertising agencies Aleksander Kwasniewski American Andrzej Olechowski ballot brand Bruce Bush candidate cognitive domains Communication of Politics consultants Cross-Cultural Theory Building Cwalina Dejan Vercic democracy Democratic DePaul University diplomats discriminant analysis discriminant coefficient E-mail address elec election campaign Electoral College emotional feelings exit polls Falkowski Figure Florida foreign policy Gore Haworth Document Delivery Haworth Political Press Haworth Press influence Internet issues Journal Kwasniewski Labour lobbying London media and publicity ment model of voter Nader Newman and Sheth Olechowski organisations percent Phil Harris Polish presidential election Political Marketing political marketing research political parties political polls politicians Practice of Public President public communication public diplomacy Public Relations quangos Relations and Political reported Republican respondents role sample Slovenia Social Imagery strategy Structural Equation Model Structural Model tion tional U.S. election U.S. Presidential Election University vote voter behavior Wendy Monk ZLSD