Communication Research Methods
Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts.
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Traditional and Interpretive
What Counts as Communication Data?
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analyzed assess behaviors causal arguments chapter characteristics chi-square communication apprehension communication research concept conduct construct content analysis content and interaction control group conversation conversation analysis correlation critical paradigm critical studies cultural data collection data sources describe descriptive claims descriptive statistics discourse discourse analysis discovery paradigm discovery research effects error ethnographic evaluate example Exhibit experience experimental research explore external validity frequency hypothesis identified independent variable inter interac interaction analysis interpretive communication interpretive paradigm interpretive research interviews levels of measurement Lofland means measurement ment messages methodologies multiple null hypothesis observations other-report participant observations participants perspective population predict pretest questionnaire random relationships reliability represent research design research questions researcher's responses rhetorical criticism sample statistics sampling distribution scale scores selection methods setting social specific statistics strategies structure subjects survey research television texts tion tive topic triangulation types values warrants