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PROMOTERS OF CHANGE
DEVELOPMENT AND DELIVERY OF SCIENCEBASED
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accept achieve adapted agencies agricultural change agents agricultural research attitudes become behavior Chapter communication channels communication strategies countries county agents credibility crop develop Diffusion curves diffusion research dissemination early adopters educational programs effective example extension service extension workers farm advisor farm information farm practices farmer needs feel field function goals help farmers homophily idea or practice ideas and practices inclination individual adoption process influence information sources innovations interest interpersonal communication intervening variables involved kind knowledge knowledge gap hypothesis linker listen mass media channels mation matter means meetings methods newspapers operate organization person persuasion planning problems production radio research and extension research sources responsibility rice scientists situation small farmers social groups sometimes specialists stage subsystems success supply Taiwan talk tape teaching television tend things tion trial understand University of Missouri variables variety World Bank