This book is innovative and diverse in bringing together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. Drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms.
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Methods and Models of Communication Studies
Language and Rhetoric
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actantial model actions advertising analysis approach artistic audience behaviour broadcast cable camera channels cinema codes communication studies concept conflict corporations created cultures e.g. decisions described director discourse Dogme 95 effect elements emotions Ethnomethodology example expressionism factors feedback film film-makers French New Wave function FX Networks gender global groupthink human individual influence innovation interaction interpersonal interpret involved issues Jean-Luc Godard Judge Dredd knowledge language linguistic London major Marshall McLuhan mass communication mass media meaning medium metaphors methods metonym narrative Narratology needs networks non-verbal objects organization Participant observation participants post-modernism produce programme reality rhetorical role s/he scene semiotic square semioticians shot signified signs situation social stage Stephen King story structure team members techniques television tend theory tion values viewers words writing