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The Communication Process 1 What Makes People Tick? 4 Individuals
Know Your Readers 25 Plan 26 Write for Easy Reading 26 Use Writ
What Makes News? 31 How to Write 33 News Stories Features and Col
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attention audience avoid background Bill Ballard broadcast camera charts chroma key close-up color communication copy daylight film depth of field direct mail drawing editor effective evaluation example exhibit exposure f-stop farmers film flash focus give goals graphics graphs guest he/she his/her idea important inches interest interview keep layout lens opening lenses letters light lines listeners look mass media material meeting microphone newspaper normal lens organization paper Pennsylvania State University person photograph picture poster preparation presentation printed problem production questions radio readers rear projection screen recorder screen sentence sheet shutter speed single lens reflex slides space speaker specific speech station story sure talk tape technique telephone telephoto lens television tell things tion topic usually viewers visual words writing