Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help

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University of California Press, Apr 26, 2012 - Social Science - 222 pages
“Mara Einstein once again brings a clear head and discerning eye to one of our culture's most energetically promoted yet ambiguously motivated sectors. Whether you want to do real good for the world - or simply ridicule those who have been fooled into thinking they are - this book will show you the light.” -Douglas Rushkoff, author of Life Inc: How Corporatism Conquered the World and How We Can Take it Back

"Mara Einstein pulls back the curtain on some of the most important marketing developments of our day with a nuanced analysis that is both penetrating and fair minded." -Joseph Turow, author of The Daily You: How the New Advertising Industry is Defining Your Identity and Your World

Compassion, Inc challenges us as human beings to look at the true effects of our attempts to "purchase for positive social change." Einstein clearly articulates how we are too often creating the very same problems we are trying to solve. In this smart and well-researched look at the oxymoron of sustainable consumption, Einstein shows us that there is indeed another way, and how we can be more effective as consumers, but most importantly as citizens.” -Courtney Hull, Hull Family Foundation





 

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Contents

c01pdf
1
c02pdf
26
c03pdf
69
c04pdf
101
c05pdf
130
c06pdf
148
c07pdf
173
Notespdf
189
Indexpdf
215
Copyright

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About the author (2012)

Mara Einstein is Associate Professor of Media Studies at Queens College. She is the author of Brands of Faith: Marketing Religion in a Commercial Age. She has worked as a senior marketing executive in both broadcast and cable television as well as at major advertising agencies.

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