Competing in emerging markets: cases and readings
Given the increasing prominence of Emerging markets, a sophisticated understanding of their perils and promises is crucial to the growth of companies, including those from within Emerging markets themselves. Thus, it is surprising that, in their quest to train managers, only a few academic institutions currently provide a systematic forum to generate a superior understanding of this important economic event. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in these markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes. Although the book is intended primarily for Emerging markets courses, it can also be used for various other courses in International management or International strategy. It explores the followingthemes: The strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets The imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.
What people are saying - Write a review
We haven't found any reviews in the usual places.
KMART DE MEXICO S A DE C V ABRIDGED
Hemant Merchant and Nima Narchi
10 other sections not shown
Other editions - View all
bahts Bajaj Bajaj Auto Bangkok Brazil Bumble Bee cent chaebol China Chinese company's compete competitive Confucian conglomerates Corporation costs country's culture decision Dell's Deutsche Telekom develop distance economic emerging markets Emitel employees enter executives Exhibit export Finland firms fixed line foreign global growth guanxi Hero Honda Howard important India industry investment joint venture Kinetic Honda Kmart Corporation Kmart de Mexico knowledge transfer Kock & Guillen MakTel Malaysia manufacturing Matav Mexican Mexico Michailova million mobile Monortel Montenegro motorcycle Munjal NCC's negotiation Nora offer operations partners Pibrex Russia planning plant programs Racela Rayter Red Star China relationship rere Russian Russian managers Sakari scenarios scooters social strategy subsidiaries Super Kmart Super Kmart Center telecom telecommunications Thai Thailand trainers tuna two-wheeler uncertainty Unicord Western companies Zainal