Competing on Internet Time: Lessons from Netscape and Its Battle with MicrosoftWhen Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does! |
Contents
CREATING THE COMPANY | 17 |
COMPETITIVE STRATEGY | 89 |
DESIGN STRATEGY | 156 |
Copyright | |
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applications architecture August beta releases browser browser wars bugs build client and server code base Collabra Communicator 4.0 company's competing on Internet competition competitors components core corporate create cross-platform customers decision Doerr e-mail early electronic enterprise example executives extranet feedback flexibility going hire installed base Internet Explorer interview intranet Java JavaScript Jim Barksdale Jim Clark John Doerr judo strategy July leverage Lisbonne Marc Andreessen Michael Toy Microsoft million modular months move Navigator Netcenter Netscape and Microsoft Netscape announces Netscape managers Netscape's operating system organization partners percent planning platform problem product managers product teams revenue Rick Schell scape schedules senior server division server products ship software company source code standards start-up Steve Ballmer SuiteSpot testers there's things tion trying UNIX user interface versions vision Windows 95 Windows NT