Competing with the Retail Giants: How to Survive in the New Retail Landscape

Front Cover
John Wiley & Sons, Feb 6, 1995 - Business & Economics - 259 pages
Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areas—merchandising, marketing, customer service and customer relations.
 

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Contents

Introduction
3
The Rapidly Changing Retail Environment
12
Impacts of the Discount Mass Merchandisers
42
Improving Your Merchandising
93
Reviving Your Marketing Practices 214
114
Providing Outstanding Service to Your Customers
140
Treating the Customer Right 256
156
Improving the Efficiency of Your Business 282
182
Implementing the Changes 293
193
Team Building
203
Location of WalMart Stores by State
229
Location of Home Depot Stores by State
241
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