Competitive Intelligence

Front Cover
Springer, Sep 19, 2001 - Business & Economics - 236 pages
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
 

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Contents

1 Competition
1
2 Intelligence
12
3 The Development of Competitive Intelligence
24
4 Framework for Competitive Analysis
33
5 Overview of the Sources of Intelligence
50
6 Secondary Sources of Intelligence
56
7 Intelligence on the Internet
74
8 Primary Intelligence Collection Techniques
86
12 Competitive Intelligence Resources
130
13 The Intelligence Briefing
147
14 Controlling the Intelligence Collection Process
155
15 Legal Factors and Ethical Guidelines
160
16 Processing and Distributing Intelligence
170
17 Measuring the Effectiveness of Competitive Intelligence
180
18 CounterIntelligence
184
19 Deception and Misinformation
215

9 Market Research as a Source of Competitive Intelligence
109
10 Analysis Filling the Gaps and Stretching the Data
115
11 Verifying Intelligence
123

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About the author (2001)

CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.

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